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Following a soft launch, Pitchit will be available for i Phone in early March and on Android later this year.
To speak to two victims, you had to know in good detail the story spun to each of them,” he added.
New members are screened based on a number of different criteria, including industry, professional title, education, and even how many connections they have on Linked In, versus their number of friends on Facebook Founding members will receive VIP tickets to extend invitations to their own network of friends, who will essentially jump the waiting list.
"Referrals move a lot faster, we want to encourage our London users to bring their networks, so that it grows with the right user base," Bradford said.
Her business partner added: “It was only when Danni couldn’t work that we decided to go for it and really though it through.
“We’ve not done anything like this before so we had to enlist friends and friends of friends who knew what they were doing.” The app also offers date inspiration which allows hopeful romantics to select events across the UK to invite new partners to.
But while men are happy to embrace “silver fox” status, women the same age are branded “hags”, “old bags” and “past it”. Well, have you ever heard a bloke described as “mutton dressed as ram”? So, it’s no wonder ageing to women is like kryptonite to superman.